Design Process

Step-By-Step Guide To our Web Design And Development Process
Step One

Identifying Design goals

A free 30-minute consultation that allows us the opportunity to get to know your business and what your websites end goal is.  Leaving no stone unturned, we’ll provide you with a project specification and brainstorm some ideas with you.

Once we decide that we are ready to move forward and work on your website together, we will send you a formal proposal based on our conversation. When you click to approve the proposal, a contract and invoice for your (non-refundable) deposit will be available for you to sign and pay. Once the contract is signed and the deposit is paid, you will get an email to our client portal.

Step Two

Sketching out Scope Defination

Defining the scope of the project is a critical step. One of the most common frustrations with Web projects is scope creep. By creating a well-defined project scope plan that outlines specific activities and deliverables, along with specific timelines, we will be able to clearly set expectations for you.

Step Three

sitemap and Wire-frame

This stage includes pulling all the information together from the previous stages and putting together a sitemap and wireframes.

Think of a site as a blueprint for your website and the wire-frame as a guide of how your site will actually look.

Creating the sitemap ensures that we have considered all the key pages in your site, showing their relationship to each other and defining how the sites overall navigation should be structured.

We look at content, hierarchy, user experience and a wide range of other factors during wireframing stages to explore the optimum layout and content for the site.

The design is a crucial element of a web project, but it’s only one element and will not convert visitors on its own.

Step four

Designing the website

Once the blueprint for the site has been defined through the creation of the sitemap and wireframes, the next step is to create a visual style. The overall visual style will most likely be determined by the visual brand of the organization; the goal being to connect the Web with all other forms of the organization’s communications. The organization’s brand plays an important role in this part of the process.

Step five

Developing the website

With designs approved, it’s time to hop into actually developing out the website. We make sure that it’s responsive meaning it is mobile, tablet, laptop and desktop-friendly.

We also start to build in the required functionality at this stage – this will include anything on the homepage, such as sliders and other requirements for the rest of the site.

This is another side to website planning – the functions. It’s important that we know everything you want the site to do at this point.

You can depend on our experience to know you’ll get standards-based and accessible websites that work perfectly in modern web browsers.

Step six

Tesing Phase

Once the website is built out, we go rigorously go through your website.

Testing of the site is critical as there will inevitably be issues that need to be addressed before the site goes live. There is nothing that erodes a brand more than a site that doesn’t function properly or that has misspellings or broken design elements. At this stage we reviewed your site on multiple browsers (Firefox, Safari, Chrome) and multiple devices (laptops, tablets, and mobile) to see if and where breaks occur.

Step seven

It's go Time!

Now is everyone’s favourite phase – the launch!

This is the phase where we pick up your site from our development servers and take your old site offline, and place your new website in it’s place with as little downtime as is humanly possible. The effect is generally immediate – there could be some 24-48 hour downtime, but this really depends on the situation.

Once the site is live we then have a go live checklist that we work through to thoroughly test the site and make sure everything is working properly.

But once the site is launched, the project isn’t over —  be prepared to address feedback from users adapting to the new site.

Step eight

Site Maintenance

It is not finished yet. Launching a website doesn’t mean your work is over. Real work starts after launching the website. Maintenance of a website demands your time and attention at regular intervals.

Updating content, making changes to the backend and fixing broken links are all in a day’s work.

We enjoy having long-term relationships with our clients and are therefore committed to supporting your website after the initial website design is complete.

We found Georgia to be very professional, efficient and designed an effective website for us. It’s not only an asset for promoting us, but also provide members and the general public with more information. I would recommend anyone thinking of having a website to contact Georgia.

Armidale Jockey Club


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